Youth Face is a fast-growing skincare brand built for the confident, modern generation. Known for their gentle, dermatologist-tested formulations, their mission is simple: help young people feel fresh, fearless, and in control of their skin. When they partnered with Strads, they weren’t just looking for a website they needed a platform that reflected the energy, clarity, and vision of their brand.
The earlier website lacked visual consistency and didn’t fully capture the brand’s tone, which is clean, modern, and youthful. Navigation was clunky, product discovery was hard, and mobile users had a tough time checking out. Youth Face needed an e-commerce experience that was as smooth and refreshing as their products, from homepage to checkout.
We rebuilt Youth Face’s site from the ground up using WordPress with WooCommerce, making it lightning-fast and mobile-optimized. We used soft tones, skincare-focused imagery, and bold CTAs that match their brand’s promise. Each product page was restructured to be SEO-friendly with clear ingredient breakdowns and skin benefits, optimized for searches like “facewash for oily skin India,” “best acne gel for teens,” and “paraben-free skincare products.” A smoother checkout, WhatsApp integration, and responsive design ensured that new customers could buy with confidence on any device.
After relaunching, Youth Face saw improved product engagement and faster conversions. The clean UI made it easier for visitors to trust the brand and explore the range. Repeat customers praised the smooth checkout and clear product benefits. The brand now owns a digital identity that’s as strong as its skin philosophy: clean, simple, and empowering.
At Strads, we don’t just design skincare websites. We build confidence in every scroll, click, and cart.
