Bespirit is not just a clothing label; it’s a philosophy. Built on slow fashion, minimalism, and soulful storytelling, the brand brings together natural fabrics, earthy tones, and timeless silhouettes that speak to intentional living. When Bespirit partnered with Strads, they needed a website that could hold space for their values while offering a clean, effortless shopping experience.
While the brand’s identity was well-rooted in its garments and content, the earlier digital experience didn’t reflect the depth of Bespirit. The visuals didn’t feel immersive, the product discovery wasn’t intuitive, and the message wasn’t flowing. They weren’t just missing conversions; they were missing connection.
Strads restructured the website from the ground up using WordPress and WooCommerce. We simplified navigation, created elegant layouts, and crafted a color system inspired by their aesthetic: neutral, warm, and rooted. Every product page was written and optimized to resonate with both humans and search engines. Keyword-rich SEO copy like “handwoven cotton dresses,” “sustainable clothing brand India,” and “natural fashion wear” was built into the framework. Smooth filters, wishlist features, and minimalist design helped bring clarity and calm to the entire experience.
Since the relaunch, Bespirit’s online store feels less like a sales channel and more like an experience curated, conscious, and completely in tune with its audience. Whether it’s a soft dress or a structured kurta, every product now has a place to tell its story. Customers explore, connect, and convert without ever losing the soul of the brand.
At Strads, we don’t just build fashion websites. We build platforms where identity and intention come to life.
