What I learned through those experiences was this: effort alone doesn’t drive success, clarity
does. I saw how most brands and founders struggle not because of bad ideas, but because
they lack direction. No positioning, no structure, no long-term thinking, just noise and random
execution.

What stood out to me during those early attempts was my instinct for marketing. I
understood how people react to communication, why some messages work and others don’t,
and how strategy changes everything. So I doubled down. I started refining that skill, not
just in design or ads, but in thinking clearly about growth.

That’s what led to Strads

Not just a marketing agency, but a mindset, built on clarity, strategy, and impact. Every brand
we work with today benefits from that foundation. We don’t chase trends. We build systems.
We create with purpose. And we move with focus.

Strads is still growing, and so am I. But everything we do is backed by what I’ve learned from
failing forward, stay bold, think long-term, and let strategy lead the way.