Sabiz Fragrance is more than a perfume brand; it’s a statement of identity. Created by influencer and visionary entrepreneur Sabi Inspire, Sabiz set out to blend Arabic richness with modern elegance in a way that would feel both deeply personal and globally premium. The goal wasn’t just to design a logo; it was to build a visual identity that could hold meaning in every drop, every box, and every impression. From its cultural roots to its aspirational aesthetics, Sabiz needed a brand that could carry its soul and spark a presence that lingers just like its scent.
When Sabi Inspire, a well-known influencer, envisioned Sabiz Fragrance, his ambition was crystal clear: to fuse the richness of Arabic tradition with the sophistication of modern English luxury. His flagship scent, Inspire, required a visual identity that conveyed both emotional depth and international presence. This wasn’t just a branding project; it was the beginning of a cultural conversation. The request was bold and direct: “We need a logo that feels like Dubai, reads Arabic, and also speaks in English.” That challenge set the tone for everything that followed.
To create a logo that authentically combined two very different cultural aesthetics, the poetic fluidity of Arabic calligraphy with the clean, minimal structure of modern English typography required intention, restraint, and harmony. It had to feel rooted in the Middle East yet look at home in the global luxury market. Beyond the symbol itself, the brand identity had to work seamlessly across social media, perfume packaging, digital platforms, and physical marketing materials, all while feeling consistently premium and emotionally resonant.
We approached the brand not simply as designers, but as cultural translators. Our goal was to create a visual language that blended heritage with modernity. We studied Arabic calligraphic structures to understand their rhythm and emotional depth. Alongside that, we explored Latin typefaces that offered timeless elegance and readability. Instead of treating both styles as separate, we built a logo system where duality became its strength, merging both visual languages into a single, meaningful symbol that reflects Sabiz as a bridge between worlds.
The final logo is a custom dual-script wordmark. The word “Sabiz” in English was stylized to echo Arabic forms using abstract ligatures, creating a balance between legibility and cultural expression. The composition was crafted carefully to ensure both scripts, English and Arabic, looked unified, whether used together or independently. This visual balance helped the brand communicate across cultures without losing identity.
We selected emerald green as the primary color, a shade often seen in high-end Arabic perfumery, symbolizing luxury, freshness, and renewal. Gold accents were introduced to represent elegance and prestige, while black added depth and sophistication. This color story gave Sabiz a timeless, luxurious feel while staying rooted in cultural authenticity.
The logo and visual identity were applied across packaging, digital posts, perfume bottles, and website banners. In every format, whether embossed on a bottle or placed on an Instagram reel, we ensured cultural integrity, premium aesthetics, and visual harmony. The logo maintained its boldness and elegance, becoming a signature presence across every Sabiz touchpoint.
Across Instagram and promotional reels, we showcased the dual-script logo in overlays that celebrated the fusion of tradition and modernity. On the packaging, we embossed the logo in gold against matte green surfaces, achieving both contrast and elegance. Digital creatives followed a minimal and bold layout, allowing the logo to serve as the visual anchor in every post. Through consistent styling and thoughtful placements, the brand voice became unmistakably Sabiz, grounded in tradition and elevated for the world.
The final identity system gave Sabiz Fragrance a logo that isn’t just seen, it’s remembered. The brand now stands confidently in both GCC markets and international lifestyle circles. Customers, followers, and new audiences alike quickly recognized the identity’s uniqueness. Comments like “This looks like a major international fragrance label” began surfacing across platforms. Visual trust and brand recognition grew with every post, box, and bottle. More than just a mark, the logo became a story, a dual-language expression of heritage, elegance, and influence.
