Case Study by Strads Agency
It all started with just one cream. A product that delivered results, and people started talking. That’s all Youthface ever said: “It worked. And people came back.” Youthface didn’t chase the spotlight. They focused on what mattered: results, consistency, and building trust. Orders were started through WhatsApp, and Customers shared them with friends—word spread. Soon, they had showrooms in multiple cities..They set up their own manufacturing unit in Mumbai. The brand was growing,not overnight, but the right way. But the thing about growth?It doesn’t go unnoticed. And not everyone watching has good intentions.
By the time they came to us, over 120 fake Instagram pages were pretending to be Youthface. Same name. Same packaging. Same posts. Fake sellers were everywhere, on Flipkart, Amazon, and even offline.
Some of those pages had more followers than the original. And worse, customers couldn’t tell the difference.
Then came the breaking point
A man used a fake Youthface cream, and ended up with serious kidney issues. It wasn’t their product. But the media picked it up anyway.Headlines blamed the real brand.
That’s when everything started slipping, Sales dropped. DMs were flooded. Customers were angry, scared, and confused.
We got a message from their team that simply said :
“Rashid… we’ve tried everything. Still, nothing’s working, but we know you. And your team, if anyone can bring our brand back, it’s you.”
That one message said everything. They weren’t asking for ideas. They were exhausted. Beaten down by fake pages, fake sellers, fake noise…
They didn’t need a strategy. They needed someone to stand in front and fight the war; they no longer had the strength to fight. And for that, they chose us. We had to defend.
We moved fast, We moved hard…
We used their own Instagram to flip the script. Every day, we are exposed to fake pages. Shared proof. Educated customers, it wasn’t about going viral; it was about being real, bold, and direct.
Our team filed reports with Meta every day around the clock. Within 30 days, over 120 fake accounts were gone. Some had 50K+ followers. Some had viral reels. All were taken down.
To kill fake inventory instantly, we redesigned all their product packaging. Now, the fakes were outdated, and customers could instantly spot the real ones.
We cleared fake listings from Amazon, Flipkart, and even local dealers. Then launched verified, official stores for Youthface with backend control in place.
Finally, once the mess was cleaned, we helped Youthface get officially verified. A small tick but a massive win for customer clarity and brand confidence.
In just one month, the transformation was undeniable. Daily orders soared from 40 to over 200, marking a massive leap in brand traction and consumer trust. The “No More Fake” campaign effectively wiped out every impersonator fake account, and unauthorized resellers were completely removed. Youthface not only regained full control of its identity but also rebuilt a stronger bond with its audience. Every post became a step toward restoring faith. The brand didn’t just recover; it returned louder, stronger, and untouchable.
This wasn’t just another brand refresh; it was a fightback. A battle for truth, identity, and survival. We didn’t just help Youthface grow; we helped them navigate a moment that could have undone everything they worked for. At Strads Agency, that’s what we stand for. Whether you’re launching something new or scaling something great, we’re not just here for the wins; we show up when it matters most. When it’s tough. When the stakes are high. That’s the real Strads Impact.
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